Cabinet Health is an OTC sustainable medicine company establishing their unique positioning in a crowded market with many trusted household name brands. Cabinet was in need of an in-house designer to help them test new designs, engage their audience, and capture new leads through all of their marketing efforts including emails, special pop-up events, landing pages, and more. I worked closely with the VP and in-house copywriter to strategize new marketing efforts and create a more streamlined design system figma.