Oval Fire Products came to myself and my web development partner, Adeline Rohrbach to create a new brand system and web experience that would heighten their presence with new and existing clients. With such a unique product that makes it easier to achieve ADA compliance—they were lacking a brand voice and image. I brought in my copywriting partner, Matthew Portman to help shape the narrative of Oval. Additionally, I brought in Matthew Gould that helped create the 3D renders. As the AD and Product Designer on this project, I helped define the look and feel pulling inspiration from brands like Sonos. We went with a more black and white look, letting the product speak for itself. The font Roobert was carefully chosen given the fonts "rounded square" nature much like Oval's fire extinguishers. The font itself felt technical working well for a manufacturing company putting the engineering into a world-changing product.