At Energy BBDO, I worked with OFF! to develop a product finder that would make it easy for families and individuals to find the right product. While helping redo OFF!’s website, we were faced with the challenge of showing a wide range of products for a variety of audiences with different needs. We wanted to help those individuals and families make the most out of their time outside whether they were in deep woods or in an urban environment! We added hover states to make the illustrations come to life and feel interactive. This product finder takes users exactly to the product that is right for them.